A Berlin agency-sector GmbH focused on brand strategy. Customer relationships, current projects and the team’s capabilities are central to an acquisition review.
An agency assessment depends heavily on the balance between projects and continuing client relationships. Review customer concentration, utilisation, subcontracting and project costing.
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Country
Germany
Region
Berlin
Legal form
GmbH (limited liability company)
Reported status
Active
Interest described
Majority interest
Reported employees
12
Locations
1
Reported annual revenue¹
€1,700,000
Reported Crefo index
242
Reported bank balance²
€87,000
Reported liabilities²
€104,000
Reported loss carryforward²
€0
Reported bank account
Yes
Reported clearance certificate
Yes
Reported domain
Yes
Reported website
Yes
Price information
3500000
Assessing the business model
An agency assessment depends heavily on the balance between projects and continuing client relationships. Review customer concentration, utilisation, subcontracting and project costing. Published revenue does not replace an overview of recurring fees or the actual contribution generated by individual assignments after external costs.
Questions for a handover
A potential handover should address client relationships, rights to work produced and retention of key employees. Establish which services the owner personally sells or delivers. An understandable project pipeline with assigned responsibilities helps assess how the agency could continue after a change of ownership.
Records for the next stage
The profile reflects the information currently on file. Current figures and supporting records need to be checked during the enquiry and review. ¹ The revenue entry refers to three years without an annual breakdown. ² Balance-sheet and account figures do not specify a reference date.
Figures, ownership and legal circumstances require a separate due diligence process.