Map your exposure

Begin with a manageable overview: which customers, suppliers and payment flows depend on the US market? Separate direct sales from indirect dependencies in the supply chain. A domestic customer may itself depend heavily on exports. Record contract duration, currency, opportunities to adjust prices and an internal owner for each exposure. This turns a political headline into a business question that can be investigated.

Connect scenarios to decisions

Do more than calculate an optimistic and a pessimistic revenue figure. Establish the purchase price at which a product line loses its contribution, how long a supplier change would take and what inventory could absorb a delay. A scenario becomes useful when it includes a trigger and a specific decision. Record which information is still missing and who will obtain it.

Set a review point

Avoid changing direction every day in response to individual reports. Set a regular meeting at which operating data, binding rules and new customer information are reviewed together. Legal and customs questions need specialist assessment. Management can then select actions that are affordable and adaptable if conditions change. Record decisions deliberately deferred as well, so that each new headline does not restart the same discussion.

JABA / PERSPECTIVES

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